Nov 22, 2006
Folkert

The Internet: re-introducing product oriented approach

One of the characteristics of the Internet is that it overcomes the barriers of time, distance and complexity. My thesis is that on the Internet there’s always an audience or targetgroup for your product. No need for expensive market research, launch the product as early as possible, make some noise and wait on things to happen. There is always someone out there who wants your product. Every product defines it’s own market… Most of the times it’s a small one and not sufficient to make a living out of it. So you have to launch a lot of products at the same time and watch the market to respond. Here are some companies who are very succesfull with this product oriented approach;
Microsoft
Google
Youtube
Hyves
80% of the listed companies on Techcrunch

1 Comment

  • This subject is similar to the theory of ‘The Long Tail’

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