Aug 22, 2006
Folkert

Within 3 years: Google will acquire TomTom!!

Why isn’t this such a ‘way out’ thought? Google will not win the war in the field of social media (they will win some battles – like they do in Brazil with Orkut). So Google is forced to innovate and defend their leadership in the field (space) of ‘Search’! How?
Mobile and mobility are the most important drivers of innovation within the space of search. And within a few years time every car has an integrated computer circuit with internet access. Searching is one of the most (frustrating) important activities people do while driving. Of course, Google can compete with TomTom – but at that time Google isn’t the lovebird of the stock exchange anymore, so they have to be fast and aggressive.

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